29 April 2025

New RF 75-300mm f/4-5.6 Telephoto Zoom Lens

Bring life even closer with the new RF 75-300mm F4-5.6 telephoto zoom lens

New RF 75-300mm f/4-5.6 Telephoto Zoom Lens

London, UK, 29 April 2025 – Canon Europe today announces the RF 75-300mm F4-5.6, a lightweight, easy-to-use telephoto zoom lens that’s ideal for users starting out in nature and sports photography with an EOS R System camera.

With its amazing reach and flexible zoom range, the RF 75-300mm F4-5.6 provides creative freedom when shooting photos and video of subjects you can’t physically get close to. Users can keep their distance to avoid disturbing wild animals and birds or zoom right into the action when photographing a sports event from the sidelines. The streamlined design lets users react quickly, with a large zoom ring requiring little more than a quarter of a turn to run through the entire zoom range.

At 300mm it’s possible to get as close as 1.5m to fill the frame with detail, making this lens a practical solution for portraits of animals and people. The long zoom and wide, seven-blade aperture ensure superb separation between a sharp subject and blurred background for a refined look.

This classic entry-level, full-frame 75-300mm lens can be used on any camera equipped with Canon’s advanced RF mount. Paired with an APS-C body such as the EOS R100, it delivers a more powerful 120-480mm effective reach to bring distant subjects even closer. Despite its extensive telephoto coverage, the lens weighs just 507g and is a compact 146.1mm in length when retracted. It’s one of the lightest lenses in its class and ready to go anywhere, from local sport matches to remote nature reserves.

The versatile range of focal lengths, affordable pricing and outstanding portability of the RF 75-300mm F4-5.6 ensure that everyone is able to extend their reach and take their passion further.

New RF 75-300mm f/4-5.6 Telephoto Zoom Lens

Key features of the RF 75-300mm F4-5.6:
  • Flexible 75-300mm focal length range for full-frame EOS R System cameras, extending to 120-480mm equivalent view on APS-C models
  • 1.5 metre minimum focusing distance at 300mm for frame-filling detail
  • Compact and lightweight design: Measures just 146.1mm in length when stored and weighs approximately 507g
  • 7-blade circular aperture for beautiful background blur
  • Super Spectra coating to reduce ghosting and flare

For more information about the RF 75-300mm F4-5.6, please visit: https://www.canon-europe.com/lenses/rf-75-300mm-f4-5-6/

Media Release Source: Canon Europe

01 April 2025

Canon EF 85mm f/1.8 USM Lens Hair Fashion

Canon EF 85mm f/1.8 USM Lens for Portrait and Fashion Photography

Canon EOS 70D / EF 85mm f/1.8 USM prime Lens (f/4 ISO 100)

'A cost-effective small Canon EF prime lens with lots of potential' - Vernon Chalmers

Canon EF 85mm f/1.8 USM Lens
At first I didn't consider the Canon EF 85mm f/1.8 USM prime / consumer lens as an option while planning for the 2015 Partners Hair Design Training Academy Graduation / Fashion Show in Cape Town.

Prime Sharpness
My initial thoughts were that the Canon 85mm f/1.8 USM prime lens may be a tad short for this close-up hair fashion shooting application, but as a fast, sharp and small non-zoom lens it could just be good enough for the catwalk (if I could move with the action). With all the confidence in the world I paired it with the EOS 70D; using the EF 24-70mm f/4L IS USM lens on the Canon EOS 6D for the group / wider angle shots.

Just love 85mm... after shooting with 400mm for months

Great value and sharpness for a consumer lens and I am sure there are a few similar priced Sigma and or Tamron 85mm lenses that could possibly do the same job. If you're prepared to learn how to zoom with your feet the 85mm focal length could work well on full frame / crops bodies (85mm on full frame vs +- 135mm on APS-C / crop when considering the crop factor of 1.6).

Canon EF 85mm f/1.8 USM Lens Hair Key Features and Specification

"The Canon EF 85mm f/1.8 USM is a popular prime lens, especially favored for portrait photography.

Here are some of its key features:
  • Focal Length: 85mm, ideal for portraits and medium telephoto shots.
  • Aperture: Fast f/1.8 maximum aperture, great for low-light conditions and achieving a shallow depth of field.
  • Autofocus: Ring-type Ultrasonic Motor (USM) for fast and quiet autofocus, with full-time manual focus override.
  • Optics: Super Spectra coatings to reduce flare and ghosting, ensuring accurate color balance and enhanced contrast.
  • Build: Compact and lightweight, making it easy to carry around. However, it lacks weather-sealing 1 2 3.
This lens is known for its sharpness and beautiful bokeh, making it a great choice for capturing stunning portraits and still-life photography." (Source: Microsoft Copilot)

Canon EOS 70D / EF 85mm f/1.8 USM prime Lens (f/4 ISO 100)
Canon 70D / EF 85mm f/1.8 USM Lens For Hair Fashion Action

Hair-raising action photography
The main goal of covering the event was an all-round documentation of the show, guests, graduates and hair models. The biggest challenge was to shoot the extravagant hair designs with the 85mm lens on the crop-sensor Canon EOS 70D. Throughout the rehearsal I realized that it could be done as long as I move close enough with the models.

First image below is non-flash / non-action, but the others are all faster action walking / panning with the models (bounced flash). The last shot was captured during the rehearsal - no flash.

I did not really feel the need to use the Canon EOS 7D Mark II as I trusted the EOS 70D's AF and AI Servo to deliver within the same image quality parameters.

All Canon Equipment Used (during the show)
  • Canon EOS 6D
  • Canon EOS 70D
  • Canon EF 24-70mm f/4L IS USM lens
  • Canon EF 85mm f/1.8 USM lens
  • Canon Speedlite 430EX II flash
  • Canon Speedlite 270EX II flash

Canon EOS 70D / Lens Settings
  • Shutter speed: 1/60s
  • Aperture: f/4
  • ISO 100 - 1600
  • Focal length 85mm (Canon prime lens)
  • Single Shot shooting / AI Servo Mode
  • Single-Point Autofocus / Lens AF on
Canon EOS 70D / EF 85mm f/1.8 USM prime Lens (f/4 ISO 100)
Canon EOS 70D / EF 85mm f/1.8 USM prime Lens (f/4 ISO 400)

Canon EOS 70D / EF 85mm f/1.8 USM prime Lens (f/4 ISO 100)
Canon EOS 70D / EF 85mm f/1.8 USM prime Lens (f/4 ISO 400)

Canon EOS 70D / EF 85mm f/1.8 USM prime Lens (f/4 ISO 100)
Canon EOS 70D / EF 85mm f/1.8 USM prime Lens (f/4 ISO 400)

Canon EOS 70D / EF 85mm f/1.8 USM prime Lens (f/4 ISO 100)
Canon EOS 70D / EF 85mm f/1.8 USM prime Lens (f/4 ISO 400)

Canon EOS 70D / EF 85mm f/1.8 USM prime Lens (f/4 ISO 100)
Canon EOS 70D / EF 85mm f/1.8 USM prime Lens (f/4 ISO 400)

Canon EOS 70D / EF 85mm f/1.8 USM prime Lens (f/4 ISO 100)
Canon EOS 70D / EF 85mm f/1.8 USM prime Lens (f/4 ISO 100)

© Vernon Chalmers for Partners Hair Design Training Academy Cape Town

Canon EF 85mm f/1.8 USM Lens Reviews

31 March 2025

Vernon Chalmers Photography Approach

Vernon Chalmers’s Photography Approach: Crafting Meaning Through Nature, Philosophy and Teaching

Birds in Flight Photography : Woodbridge Island, Cape Town

Introduction

In the landscapes, skies, and wetlands of Cape Town, Vernon Chalmers has forged a photographic practice deeply rooted in place, presence, and existential inquiry. His work - spanning birds in flight, serene landscapes, and close-up flora and fauna - reflects a seamless integration of technical mastery, philosophical depth, therapeutic purpose, environmental engagement, and pedagogical innovation. Over thousands of words, this essay unfolds the unique dimensions of Chalmers’s approach, presented as one coherent narrative that illustrates how a photographer’s gaze can become an invitation to dwell in wonder, responsibility, and meaning.

The Environmental and Place-Based Foundation

Cape Town is not merely a location for Chalmers; it is both muse and mentor. Situated within the Cape Floristic Region - a UNESCO World Heritage site - this terrain offers exceptional biodiversity, wetlands, and bird habitats (Chalmers, 2025a). Chalmers repeatedly photographs at spots such as Woodbridge Island, Milnerton Lagoon, Intaka Island, and the Table Bay Nature Reserve (Chalmers, 2025a), developing a sustained relationship with these places. His repeated visits allow him to document seasonal changes, bird behaviors, and ecological rhythms, turning familiarity into aesthetic and ethical awareness (Chalmers, 2025a).

This place-based practice reflects the principle that immersion in a familiar natural environment fosters psychological restoration and a deep sense of belonging (Kaplan & Kaplan, 1989; Basso, 1996). Indeed, Chalmers’s work both documents and preserves Cape Town’s natural heritage and invites viewers into an ethic of care (Chalmers, 2025a). The city is also his classroom, as he brings students to these sites, allowing the environment itself to shape learning through sensory-rich, experiential pedagogy (Chalmers, 2025a).

Technical Mastery: Precision, Tools, and Discipline

Chalmers’s expertise with Canon EOS and EOS R systems underpins the aesthetic and philosophical dimensions of his imagery (Chalmers, 2025b). His “Birds in Flight” workshops - conducted at locations like Woodbridge Island and Intaka Island - focus on essential technical skills: exposure settings, fast shutter speeds, autofocus systems, lens choice, depth of field, and tracking (Chalmers, 2025b; Chalmers, 2023). These are complemented by post-processing clinics in Lightroom, making his approach both holistic and grounded (Chalmers, 2025b; Chalmers, 2023).

Importantly, Chalmers emphasizes that the camera is not a mechanical instrument alone, but a vessel for perception - “you don’t make a photograph just with a camera… you bring to the act of photography all the pictures you have seen, the books you have read…” (Chalmers, 2025c). He encourages photographers to “trust your intuition” and to “forget about that ‘perfect shot’,” favoring an “ideal exposure” and mindful immersion in the moment (Chalmers, 2025c). This encouragement bridges the technical and existential, reminding learners that creativity lives in presence and feeling, as much as in gear and data.

Landscape / Seascape Long Exposure Photography : Milnerton Beach
Landscape / Seascape Long Exposure Photography : Milnerton Beach

Existential Philosophy in Visual Practice

Chalmers’s photography transcends mere documentation, inviting existential reflection. In his essay "A Visual Interpretation of Existential Photography" (2025e), he describes his imagery as not empty, but silent - spaces for contemplation and existential dialogue. These images carry unanswered questions and embrace absurdity, echoing Camus’s notion that meaning arises through our confrontation with a meaningless world (Camus, 1991). They pose, “Who are you? Why are you here?” - without offering tidy answers (Chalmers, 2025e).

His work embodies solitude not as loneliness but as a deep existential attunement to being-in-the-world (Heidegger, 1962). His quiet coastal scenes and intimate nature frames suggest attunement and impermanence - each image captures fleeting light, movement, and mood (Chalmers, 2025f). The recurring motif of the bird in flight embodies freedom and human longing - always elusive, always passing - thus mirroring Sartre’s idea that meaning must be created rather than discovered (Sartre, 2007; Chalmers, 2025f).

Further, Chalmers rejects objectification in his imagery. His photographs render subjects - whether bird, butterfly, or landscape - with dignity and interiority, aligning with Levinas’s ethical philosophy of seeing the Other responsibly (Levinas, 1998; Chalmers, 2025e). Each frame is thus an invitation to ethical witnessing, rather than visual exploitation.

Small Bird Photography : Kirstenbosch Garden, Cape Town
Small Bird Photography : Kirstenbosch Garden, Cape Town

Healing and Mindfulness: Photography as Existential Therapy

Photography, for Chalmers, is both a craft and a sanctuary. He has spoken of photography’s pivotal role in healing after personal loss between 2020 and 2023, describing nature walks and image-making as meditative, emotionally restorative experiences (Chalmers, 2025g). He recognizes that the natural world - from dramatic wildlife to microflora - offers healing, if approached with awareness and openness (Chalmers, 2025g).

He further applies these therapeutic insights to teaching. By addressing emotional expectations - such as ideal exposures - Chalmers helps students cultivate creative confidence and empathy toward their own process (Chalmers, 2025g). His approach reflects adult-learning principles and compassionate education, in which learning technical skill is paired with emotional presence.

One can also detect the influence of Viktor Frankl’s logotherapy (Frankl, 1985) on Chalmers’s practice. He applies Frankl’s three paths of meaning - creative values, experiential values, and attitudinal values - through photography, workshops, and community engagement (Chalmers, 2025i). His teaching becomes a form of non-clinical existential therapy, encouraging self-transcendence through creative immersion (Chalmers, 2025i).

Aesthetic Minimalism and Emotional Truth

Chalmers’s visual aesthetic is marked by minimalism, light, and emotional resonance. Clean compositions, soft lighting, and ample negative space create contemplative frames that tap into Barthes’s concept of the “punctum”—the emotionally piercing element that touches viewers (Barthes, 1981; Chalmers, 2025f). These poetic images are less about spectacle and more about mood, attuned to quiet introspection.

Whether a solitary bird winging across a pastel sky, a reflection in still water, or a butterfly poised in a botanical garden, Chalmers’ images are invitations to slow down, to feel, and to acknowledge beauty’s impermanence.

Vernon Chalmers Education and Training : Milnerton Beach, Cape Town
Vernon Chalmers Education and Training : Milnerton Beach, Cape Town

Pedagogy, Community, and Place-Based Learning

Chalmers’s educational philosophy roots itself in place-based, experiential pedagogy. By conducting workshops in active natural settings—Milnerton Lagoon, Kirstenbosch, Woodbridge Island—he brings students into dynamic classrooms of light, birdsong, and environment (Chalmers, 2025a; 2025c). This aligns with theories of place-based learning, which enhance engagement and foster environmental empathy (Smith & Sobel, 2010).

His teaching is learner-centered, tailored to individuals’ cameras, styles, and pace, and extends beyond structured sessions to ongoing support via WhatsApp and email (Chalmers, 2025b; Chalmers, 2023). This mentoring model creates a supportive creative community in Cape Town, nurturing confidence, intuition, and environmental awareness.

Environmental Engagement and Digital Storytelling

Beyond aesthetics, Chalmers’s photography serves environmental awareness. His long-term documentation of birds and habitats functions as visual argument for conservation - not through overt activism but through dignified portrayal and emotional resonance (Chalmers, 2025a). Psychological research supports the notion that exposure to natural beauty increases pro-environmental behaviors (Clayton & Myers, 2015), suggesting that Chalmers’s work may foster ecological care in his audience.

Through his blog, social media, and galleries, he brings Cape Town’s delicate ecosystems to a global readership, shaping the city’s digital narrative as one of wild beauty and custodianship (Chalmers, 2025a). His ethics of seeing - respect, dignity, attunement - underscore this digital storytelling, offering an ecological narrative that is both placeless and place-rooted.

Swift Tern in Flight : Woodbridge Island, Cape Town
Swift Tern in Flight : Woodbridge Island, Cape Town

Synthesis: A Holistic Photographic Philosophy

The converging threads in Chalmers’s approach - technical skill, existential inquiry, healing, minimalism, pedagogy, and environmental consciousness—form a synergistic philosophy of photographic practice. He does not separate craft from meaning; each feed into and sustain the other.

This approach also resonates with broader academic traditions: existential psychotherapy (Yalom, 1980), logotherapy (Frankl, 1985), Heideggerian being-in-the-world (Heidegger, 1962), and ethical witnessing (Levinas, 1998). But Chalmers’s work remains rooted in tangible place and everyday practice - in the light on the lagoon, the flight of a kingfisher, the reflection in still water.

Conclusion: A Photographic Practice of Grounded Meaning

In the evolving intersection of urban life and ecological fragility, Vernon Chalmers stands out not just as a photographer or educator, but as a place-based philosopher. His frames are quiet pulses of existential awareness, his workshops containers for technical and emotional growth, and his imagery invitations to both dwell and act.

Ultimately, Chalmers teaches us that photography can be far more than an act of seeing - it can be an act of being. In each silent image, each teachable moment, each bird captured mid-flight, he bridges craft and consciousness, reminding us that meaning, presence, and beauty are processes rooted in place - and in how deeply, mindfully, we engage with it.

Architecture Night Photography : From Woodbridge Island, Cape Town
Architecture Night Photography : From Woodbridge Island, Cape Town

References

Basso, K. H. (1996). Wisdom sits in places: Landscape and language among the Western Apache. University of New Mexico Press.

Barthes, R. (1981). Camera Lucida: Reflections on photography. (R. Howard, Trans.). Hill and Wang.

Camus, A. (1991). The myth of Sisyphus (J. O’Brien, Trans.). Vintage.

Chalmers, V. (2025a, April 1). Vernon Chalmers Cape Town photography: A creative and environmental connection with the Cape Peninsula. Retrieved from vernonchalmers.photography (Vernon Chalmers Photography).

Chalmers, V. (2025b, March 1). Birds in flight photography training Cape Town. Retrieved from vernonchalmers.photography (Vernon Chalmers Photography).

Chalmers, V. (2023, March). Bird photography training Cape Town. Retrieved from vernonchalmers.photography (Vernon Chalmers Photography).

Chalmers, V. (2025c, April 1). About Vernon Chalmers Photography. Retrieved from vernonchalmers.photography (Vernon Chalmers Photography).

Chalmers, V. (2025e, July). A visual interpretation of existential photography. Retrieved from vernonchalmers.photography (Vernon Chalmers Photography).

Chalmers, V. (2025f, April). Vernon Chalmers existential photography. Retrieved from vernonchalmers.photography (Vernon Chalmers Photography).

Chalmers, V. (2025i, June 30). Vernon Chalmers applying Viktor Frankl's logotherapy: A photographic pursuit of existential meaning. Retrieved from vernonchalmers.photography. (Vernon Chalmers Photography)

Clayton, S. & Myers, G. (2015). Conservation psychology: Understanding and promoting human care for nature (2nd ed.). Wiley-Blackwell.

Frankl, V. E. (1985). Man’s search for meaning (Rev. ed.). Pocket Books.

Heidegger, M. (1962). Being and time (J. Macquarrie & E. Robinson, Trans.). Harper & Row.

Kaplan, R., & Kaplan, S. (1989). The experience of nature: A psychological perspective. Cambridge University Press.

Levinas, E. (1998). Otherwise than being or beyond essence (A. Lingis, Trans.). Duquesne University Press.

Sartre, J.-P. (2007). Existentialism and human emotions (B. Frechtman, Trans.). Citadel Press.

Smith, G. A., & Sobel, D. (2010). Place- and community-based education in schools. Routledge.

Yalom, I. D. (1980). Existential psychotherapy. Basic Books